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International Focus
Deeper insights into contemporary consumer behaviour can be obtained by working within a global context – behavioural drivers can be more accurately documented when local cultural factors can be...
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Future Society
Our empathic, people-focused approach is particularly applicable to social innovation – especially those topics which revolve around intimate and personal issues. We’ve worked extensively in this...
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Networked Devices
Incorporating ecosystems of smart devices into a project means acknowledging that almost no device now exists in isolation. To really understand how smart devices (e.g. a smart phone, a bank account, a...
View ArticleResearch with Resonance
STBY are a Design Research agency focused upon developing project-based knowledge of design, strategy, and innovation processes, as well as the theory which underpins this. We always work with clients...
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Megha Wadhawan
Megha joined STBY in September 2012 in the London Office. At STBY, she works across multiple roles in our design research projects – from writing proposals to fieldwork to synthesis of insights and...
View ArticleAmbient Assisted Living
STBY was invited by the European AALIANCE project to facilitate a workshop on Ambient Assisted Living (AAL) Solutions in Eindhoven, Netherlands. This workshop focussed on roadmapping enabling...
View ArticleService Design Work Out #1
On 10th October Service Design Network Netherlands launches a new format: Service Design Work Out. This is a session where up to 25 participants from the Service Design community get together to...
View ArticleWorkshop at SDN Global Conference
On 30th October, STBY will be conducting a workshop at the SDN Global Conference 2012 in Paris on active data analysis and thoughtful reflection – addressing the continuous process of creating meaning...
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Amishi Parekh
Amishi joined in October 2012 and is the latest intern at STBY London. Originally from Mumbai, she studied Graphic design at SCAD, and has lived and worked in India and the US. She is now halfway...
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Concept for dementia carers implemented
STBY, Waag Society and primary care organisation ZuidZorg developed several concepts with and for caretakers of people with dementia. One of these concepts has now been implemneted in Valkenswaard,...
View ArticleDesign Research for Service Innovation
Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...
View ArticleInnovation Models book
In January a new book on Models for Service Innovation will be published in The Netherlands by Van Duuren Media. The editors are Frank Kwakman en Ruud Smeulders. The tilte of the book is ‘Groot...
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Our new London office
STBY London recently moved to a new office! As many people who follow us on twitter will have noticed, it involved a lot of nostalgic reflection on the past 5 years of working at the Fruit &...
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Keynote presentations at conferences
Over the past months STBY has been invited to give keynote presentations at various seminars and conferences. These talks are usually a mix of current reflections on our fast changing field of work and...
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Reviewing municipal service delivery: Learning from the experiences of...
The city of Haarlem is keen to improve its services to local entrepreneurs. To this purpose, they have initiated several activities. One of these is the campaign ‘More Service, Less Rules’. Another...
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In-house Service Design training
As more and more organisations are discovering the merits of service design and design thinking, and they embark on a process of realigning their service offering and internal procdures, they have a...
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Giving the floor to the employees: Working with local government staff on...
Following up on a previous study among entrepreneurs in Amsterdam about their experiences with the service offering from the local government, STBY conducted a series of workshops in each of...
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Workshop Tour in Japan
2013 started off with an exciting series of workshops and presentations in Japan. STBY was invited to work with two universities in Tokyo and one of the largest national IT companies. Keio University...
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Unbox Festival 2013
UnBox Festival organized in part by our Reach partner in India – Quicksand. It is an annual celebration of interdisciplinary thought & work through a series of seminars, performances, exhibitions...
View ArticleInnovation Models
In January a new book on Models for Service Innovation was published in The Netherlands by Van Duuren Media. The editors are Frank Kwakman en Ruud Smeulders. The title of the book is ‘Groot Innovatie...
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